Sainte-Croix village was the renowned centre of the nascent music box industry.
It was this village - whose fame had travelled far and wider - that Charles Reuge discovered in 1865, when he established his first musical pocket-watch shop in Sainte-Croix.
A pioneer, he managed to incorporate a musical cylinder and a miniature comb into a watch movement. These watches were just a beginning.
The Reuge family's days of distinction were far from over.
In 1886, fired with the same enthusiasm than his father, Albert Reuge opened a music box workshop in Sainte-Croix
He rapidly converted the family's workshop into a small factory producing music pieces.
At the forefront of the mechanical music industry, the Reuge musical movement were included in the most unlikely objects such as powder compacts and cigarette lighters.
A dynasty dedicated to the mechanical music was born and was guided by Guido Reuge for more than sixty years.
He was the driving force behind the business. Intuitive, innovative and pioneering, he built the present factory in Sainte-Croix in 1930, acquired several competitor companies, bringing real added-value to Reuge.
Thanks to his vision, energy and artistry he resorted credidibility to the vocation of music makers.
A major step towards diversification:
Reuge decided to work tirelessly to revive the singing birds and took over the manufacture and marketing of mechanical singing birds of Bontems firm in Paris in 1960 and Eschle in 1977.
The Reuge Manufacture built up its skills and leadership by developing many new melodies, a wealth of tunes that distinguished Reuge from its competitors.
Today, Reuge is the only true master of mechanical music; an Art that Reuge has resolutely guided into the 21st century.
When the mp3 player was developed passion for luxury mechanical objects had remained intact. Ultimately, it was modern design that was to be the source of their renewed lease on life.
The philosophy of Reuge can be summarized in a few words:
tradition - quality - exclusivity - modernity - creativity
Reuge's ambitious challenge is to thrust the music box back into the spotlight with luxurious exclusive musical gifts.
Preserving the magic