The focus of the media this week and especially next week are strongly orientated towards the World Economic Forum in Davos.

This short information is sent to you in order to give you a possibility to also look at the WEF from another angle.

Not all companies present in Davos are multi-billion dollar companies. For the third time, REUGE, a small manufacturer of bespoke music boxes and singing birds, is once again at the Steigenberger Hotel, as well as in two boutiques: Bucherer and Stäuble at the Promenade.

While a music box was for many years considered a very traditional and somewhat old-fashioned Swiss tourist gift, it has evolved, in recent years, to become a highly modern and innovative piece of appreciation given to political and business leaders.

Last year, the President as well as the First Lady of China received a Reuge music box.

This year, we bring to Davos, not only a Boat (with reference to the famous BYBLOS Palace in St Tropez), but also a world novelty – a mechanical turtle with a singing bird.